Our Team

The Practitioners Behind the Checklists

You do not need another generic list of search engine optimization tips. You need a blueprint built on actual field data. The team behind Local SEO Checklist Pro spends every working day inside Google Business Profiles, ad accounts, and local citation directories. We operate in the trenches of local search.

We test strategies on real local businesses. We break things. We fix them. We publish the exact steps that force map pack rankings.

This site exists to document what works right now. We strip away the noise of algorithm speculation and focus on the mechanics of local visibility. Every guide, template, and audit protocol we publish comes directly from our daily agency operations.

Roman Shapaiko: Lead Strategist & Paid Media Director

Roman Shapaiko does not care about vanity metrics. He cares about booked appointments and closed revenue.

As a Meta and Google Ads expert, Roman scales brands through strict, data-driven advertising strategies. He holds a Master’s degree and built his operational foundation managing international campaigns in the United States. This background gives him a high-resolution perspective on local search growth. He knows that ranking in the local three-pack is only half the battle. The other half is conversion.

Roman bridges the gap between organic search visibility and aggressive paid media. He understands the deep technical nuances of ad placement, audience targeting, and strict ROI optimization. When an HVAC contractor in Phoenix needs to turn map pack clicks into emergency service calls, Roman builds the conversion architecture.

He uses paid traffic to test local search intent. He finds the exact keywords driving revenue, then feeds that data back into our organic local SEO checklists. This dual approach ensures our readers do not just attract local traffic, but actually capture market share.

Connect with Roman on LinkedIn.

The Technical Team

A single expert cannot monitor the entire local search ecosystem. We rely on specialized practitioners to maintain the granularity of our checklists.

Elias Varga, GBP Optimization Lead

Elias spends his weeks auditing NAP consistency across 50+ tier-one directories. He diagnoses proximity signal failures and rebuilds local citation networks from the ground up. If a local business drops out of the map pack after a core update, Elias finds the exact technical fault. He documents these recovery protocols so you can apply them to your own campaigns.

Priya Patel, Review Velocity & Search Intent Analyst

Priya tracks how customer interactions dictate local rankings. She optimizes GBP Q&A sections to capture featured snippets. She builds automated systems for sustained review generation. She knows exactly how many reviews a dental clinic in Chicago needs to outpace the established local competition. Her data dictates the reputation management sections of our blueprints.

Our Editorial Standards

We refuse to publish theory. Every checklist on this site comes from active client work.

We audit the profile. We fix the citations. We force the ranking.

The local SEO industry suffers from outdated advice and recycled blog posts. Tactics that worked six months ago will often tank your Google Business Profile today. We update our blueprints constantly based on live data from our agency accounts. If a specific citation network loses authority, we strike it from our lists. If Google changes the weight of proximity signals, we rewrite the guide.

We hold strict boundaries on what we publish:

• No algorithm guessing. We stay within known, defensible territory based on Google documentation and our own split-testing.
• No fake software reviews. If we recommend a rank tracker or a citation builder, it is because we pay for it and use it daily. We do not accept sponsored placements from SEO tools.
• No vague generalities. We name the exact directories. We provide the exact review request templates. We show the exact category selections.

We document the friction of local SEO so you can avoid it.

Get In Touch

We talk to local business owners and agency practitioners every single day.

If you found a blind spot in one of our checklists, tell us. If a specific GBP optimization tactic stopped working in your city, we want the data. We rely on field reports to keep our blueprints accurate.

Email our editorial desk directly at [email protected]. Roman or Elias reviews every technical submission within 48 hours. We ignore generic guest post requests and automated outreach. We respond to real data, proven case studies, and genuine questions from practitioners doing the work.